Character Sketch

This is a reject for an initial character-driven logo concept intended for a startup cyclery shop. We ended up going with something a little more aggressive and definitely more masculine. Not a bad initial design, just not as effective for the core demographic the store was/is targeting.

I like the S-rhythms I developed in the character. Had she made it into the final running, I would have developed some more dynamic costuming. You can't have Thumper's triathlete girlfriend competing in shabby spandex.